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© 2026 MARIA GM. ALL RIGHTS RESERVED.
Spain, Barcelona
MARIA GUTIÉRREZ 2026
Brand identity: Cervezas Victoria
18 DE MAYO DE 2025- Project developed at JJ Bertran.
- Bottle graphic: Marina Mumo | Illustration: Tatiana Trikoz
- Character art direction and poster design: Maria GM.
A visual identity for Cervezas Victoria that combines brewing tradition with Mediterranean character.
Branding Packaging Art direction
General overview
Concept and narrative approach
Victoria Diez is a beer created as a tribute to the origins of Cervezas Victoria and to Henrich Dietz, its first master brewer. Building on the silkscreen graphic for the bottle developed at JJ Bertran, the project extended its visual universe through posters, promotional pieces and graphic applications across different supports.
The aim was to translate the character of the beer beyond its packaging, building a recognisable visual language consistent with the brand. The use of red, bold compositions, strong typography and references to printed graphic culture helped craft an aesthetic with presence, craft and personality.
Art direction and illustration
Beyond developing the graphic pieces, the project also included the art direction of the Henrich Dietz character. Drawing on the beer's story and the imaginary of Cervezas Victoria, the figure was shaped to convey origin, craft and brewing tradition — connecting with what the brand's first master brewer might represent.
Once the visual approach, the character's attitude, the costume and the overall graphic tone were defined, the material was passed to Tatiana Trikoz for the final illustrations. Her engraving-inspired linework added texture, detail and a handcrafted finish that strengthened the link with classical posters and printed culture, giving cohesion to the full set of Victoria Diez applications.
