How is the process of graphic design?
HI! MY NAME IS
MARIA GUTIERREZ
FREELANCE
GRAPHIC DESIGNER
IN
BARCELONA Freelance graphic designer in Barcelona
I work with brands and projects that want to communicate better. I design with consistency, personality, and a timeless aesthetic from Barcelona.
Services as a graphic designer in Barcelona
branding/brand identity
Branding defines a brand's identity with a consistent visual strategy. From the logo to the colors, each element conveys its personality, values, and connects with its audience.
illustration
Custom illustrations for books, magazines, advertising and more, bringing personality and a unique style that reinforces the identity of each project.
PACKAGING DESIGN
Good packaging design not only protects the product, but also communicates its essence and values. Creating strategic and visually impactful packaging allows you to stand out in the market and connect with the public.
web design, ui/ux
User interface design that is intuitive and user-centered, for websites and applications that facilitate navigation and generate engagement. Meeting objectives and satisfying user needs.
editorial design
Layout and visual design for books, magazines and catalogs, combining aesthetics and functionality to improve the reading experience and reinforce content identity.
Motion graphics
Production of dynamic animations and motion graphics for digital content that impacts and communicates effectively. Creative solutions to connect in the digital environment.
Clients and brands
Proyecto de cerámica
Proyecto Parhaus
Blanc Pescador
La Publica
Proyecto Micro Festival
Proyecto Tomorrow
About me
I explore design with a versatile and visual approach, adapting naturally to each type of project.
Each project allows me to cross disciplines and explore new visual languages. I am interested in working from the idea, building clear narratives and resolving them with aesthetic sensitivity and graphic consistency.
[PROFESSIONAL TRAJECTORY]
I have worked as a graphic designer in studios and agencies such as JJ Bertran, Batllegroup and Caldas Naya, developing projects in branding, editorial, motion graphics and illustration in areas such as packaging of large consumption, alcoholic beverages, advertising, etc.
[EDUCATION AND FOCUS]
I studied the graphic design degree at BAU and did a postgraduate in Packaging. Later, I expanded my training with a master's in art direction at LCI.
Since then, I have developed my work by combining graphic design, illustration and motion. The painting —whether with oil, watercolor or other techniques— allows me to get out of the screen, connect with the material and expand my way of thinking about images and visual processes.
[SOFTWARE]
Illustrator
Photoshop
Indesign · Figma
After Effects
Opinions about designs in Barcelona
Designing is collaborating, sharing and building as a team. These words reflect how my clients have experienced this process and what they value about working with me.
[ILLUSTRATION CREATION] 01
SEBASTIÁN N.
She is a kind, attentive and punctual person. She has great professional responsibility and masters different approaches to illustration with great ease. Patient, close and with a bright future ahead.
Illustration painting graphic design
[PHOTO RETOUCHING] 02
SILVIA DEPARES
Maria is a very good professional and a very educated and charming woman. Working with her has been easy and pleasant at all times.
retouching photography photoshop
[ILLUSTRATION CREATION] 03
SUSANA T.
She did the job with great detail and on time. The result was better than I expected. Very happy.
ILLUSTRATION PAINTING ILLUSTRATOR PHOTOSHOP PROTOTYPE
Freelance graphic designer in Barcelona – FAQ
If you have any questions about how I work, the deadlines or the services I offer, here you will find quick answers to the most common questions. And if you don't find an answer, write me without problem.
[ Frequently asked questions ]
Corporate design encompasses all the visual elements that represent a brand’s identity. This includes the logo, color palette, typography, corporate stationery (business cards, envelopes, email signatures), presentation templates, and brand guidelines. As a graphic designer in Barcelona, I adapt each element to convey your company’s values and ensure visual consistency across all points of contact with your audience.
The delivery time varies depending on the type of project. For example, designing a full visual identity can take between 2 and 4 weeks, while a custom illustration or an editorial piece may require between 5 and 10 days. I always agree on a clear schedule from the start to ensure a smooth process tailored to your needs.
Rates depend on the type of project, its complexity, and the delivery deadline. For instance, the cost of a complete branding design is different from that of an illustration or an editorial piece. I offer personalized quotes for one-off projects or monthly subscriptions, designed for both companies and entrepreneurs seeking graphic design services in Barcelona or remotely.
To create a custom illustration, I need a brief description of the idea, the desired style (minimalist, detailed, digital, etc.), your preferred colors, and the final use (print, social media, website). The more information you provide, the more accurately I can tailor the proposal to your needs. As a freelance illustrator in Barcelona, I adapt to different styles and formats for each project.
The design process is the series of stages we follow to turn an idea into an effective visual solution. It includes research, conceptualization, sketching, development, review, and final delivery. I work collaboratively, keeping you informed at every stage to ensure the final result meets your expectations and communication goals.